What are the various school admissions marketing strategies?

 Your school needs more awareness related to admission. And that "awareness" should ideally be positive.

With the appropriate marketing strategies for Admissions Management System, you can get in front of the right parents at the correct time and message, driving them to take action and enroll their child in your school.

 

A comprehensive school marketing idea, strategy or plan should be holistic and have elements of all marketing verticals. While this may need a bigger budget, it also, if executed well, assures greater returns.

 

So, if you run a school and are looking for ways to attract more parents, this post is for you.

 

School admissions marketing strategies that can adopt

This school admission marketing strategy is used for the promotion of the school and its advantages. Some of the tips are given below:

 

Redesigning the website

If the school's website comes under any of the following boxes, you must redesign the website immediately.      

• The website should not be more than three years old, and it should be updated regularly 

• The website is not mobile-friendly or can access online  

• In comparison to direct rivals, the website appears outdated 

• The website is quite difficult to navigate

 

Improve the search engine strategy

Depending on the long and short-term goals of your academy, you have to invest in the following:

        

• Search Engine Optimisation

• Paid Per Click Advertising       

• Online Reputation Management

 

Building email workflows

Email workflows, also known as "email drip campaigns" or "automated emails" are integral parts of the inbound marketing strategy of any academy.  

They are the set of emails that are automatically sent to a database of subscribers.

 

Starting a school blog or article

Blogs or articles are always the best ways to share advice, build thought leadership, tell stories and develop a robust content library.

 

Overall, you can enhance the organic performance of a search.

 

Print Advertising

The school works with media agencies to get multilingual ads printed across different publications such as newspapers and magazines. This enhances a school's brand name, especially during admission season.

 

Helps You Keep Up With The Competition

With schools having to compete to attract new students constantly, it is essential that your marketing is consistent and professional from the outset. First impressions are everything! With this kind of thought process of the parents and students, if your marketing isn't up to scratch, you won't be able to compete successfully against different schools in the area that are marketing their school better than you.

 

Think about the uniqueness of your school? Consider what makes your school unique and use that as a focal point in your marketing strategy. If you fail to hook prospective parents, you will never get them through the door to show that they are the perfect place to send their children.

 

Attracts High-Quality Teaching Staff

When a professor is looking to progress in their career path, they will be looking to align themselves with an academy that shares their determination to succeed. If your business is well thought out and consistent, your school will be more likely to portray a forward-thinking, success-driven enterprise.

 

As a result, you will be more likely to attract better quality teaching staffs who are excited about your project and school.

 

Connects You With Parents

Effective touch points to consider implementing when creating a marketing campaign for your school include;

        

• Targeted social media campaigns       

• High-quality web presence       

• Clean and concise, printed literature        

• Eye-catching school signage

These items, when appropriately initiated, will help to quickly capture prospective parents, helping to influence their decision-making process.

 

Improves Brand Image

Working on your school's marketing will naturally improve your brand image, but when doing so, it is essential to ensure that your messages, colour schemes, and layouts are kept consistent. As a result, you will make your school more easily recognisable, which in turn helps to build trust and portray a positive brand image.

 

With school marketing ideas and tips above, you can fuel your student registration rate (and outsmart competitors).

 

Of course, execution and planning will take time, effort and money. But if done well and over a long period, the mentioned tips and ideas in school marketing can move your school to newer heights.

What are the elements and objectives of Digital Smart Class

 

Key Features

·         Student Performance – Tracking of student performance history with a 360-degree view.

·         Effective Management – Effortless exam and result management

·         Parent-Teacher Interaction – Scheduling of appointments with parents to update students' progress

 

When schools or colleges shut down at the beginning of the COVID-19 pandemic, we saw how the education sector immediately tried to adopt remote learning. Classes were held online via video conferencing tools, who submitted assignments online, and other virtual means such as interactive learning. However, these adaptations are only the beginning of the future of education.

 

As a result, Digital innovative classes got introduced as the new teaching method where instructional material and 3-Dimensional animated modules and videos are used to impart education to students. Nowadays, pupils are ecstatic to follow learning through this interactive and innovative process. Digital smart classrooms have made learning enjoyable and enhanced students' performance.

ELEMENTS OF A DIGITAL SMART CLASS:

Smartboards: Smartboards or interactive whiteboards can be modified document cameras. Presentations on a smartboard are vigorous and in-depth; Educators can write on pictures or documents displayed on the board using an Internet-connected stylus. 

 

Cloud-based communication systems: Digital innovative classes broaden the scope of students' exposure every day. Therefore, many virtual interactive sessions can be held in operating internet communication services like web conferencing and voice-over-IP.

 

eReader: Nowadays, e-readers are a new favourite other than laptops and smartphones. Standard technology helped students engage and feel more comfortable with the online learning process eBooks, or electronic copies of textbooks, provide links to additional study material, allowing students to go through the concepts in depth. At the end of a session, essential concept summaries and digital flashcards cover the lesson plan. 

 

Objectives of Digital Smart Class:

1. Customising content as per the school's scheme of work.

2. Designing a module for an innovative digital class, allowing students to visualise the concept with animations and visuals that they will never forget.

3. Enabling teachers to express their views and ensuring that every child understands the lessons.

4. Helping teachers to meet new challenges and developing students' abilities and performance.

5. Instruct remote and local students simultaneously.

6. Providing a facility to update the content.

7. Enabling teachers to access multimedia content and pedagogically sound and visually rich curriculum resources to teach students efficiently.

8. Ensuring easy understanding of lessons and making abstract concepts real.

9. Having interactive and live teaching sessions elaborating and comparing different objects and perceptions towards particular concepts.

10. Improving creative thinking in the learning process, visualising the concepts, and practising with models and demonstrations.

11. Effectively blending technology with traditional classroom aspects and informing the teachers of classroom events.

12. Making learning an enjoyable and comfortable experience for students with different activities and games and taking a step towards development where pupils' achievements are highlighted.

13. Optimising e-resources wise e-books, e-journals, protocols, lecture notes, documentaries, etc.

 

Future of Smart Classes Concept

The concept of innovative classes is very effective and essential for all schools in improving the teaching and learning environment. Everyone is impressed with the idea of developing intelligent classes in every part of the country so that all the students enjoy the learning phase of their life. 

 

For the education system, the intelligent class has evolved as a benefit. In India's education system, intelligent courses for kids are leading the evolution. They get engaged, but their productivity increases, leading to better results. Additionally, it is the most user-friendly ERP system and Online teaching app.

 

The smart class app has upgraded the classroom by cultivating education by providing doors to digital learning and teaching techniques for both students and teachers by integrating the most recent technology with academics. The introduction of smart classes in schools is altering the traditional education system. The intelligent class transition occurs not just in private schools but also in government institutions.

Changing definition of Classroom management with virtual classrooms

 The role of technology in our daily lives has become more distinct today. Technology has given a new meaning to every industry, especially education. Virtual classrooms are an outcome of the pandemic since the regular classes were impossible to conduct. The virtual class made teaching and learning possible and is safe in times like this. The shift was not just from classrooms to screens, but the entire system got rearranged. The primary functions of a classroom/school that involves instructions, attendance, conducting exams, and allocating the fund have become virtual now. An integrated learning system surfaced to save the sector from severe catastrophe. It makes the management of classes easy and efficient.

 

Rise of Virtual classrooms: The risk factor involved in physical classes had pushed schools to move ahead with virtual classrooms. The teachers and school management have been able to deliver quality education through online classes. The future of the education world now depends on virtual learning. With the emergence of these kinds of classes, classroom management has become effortless and efficient. Previously the chalk and board method was limited and not equally satisfactory for everyone. Now the classrooms have become technology-based and have become accessible to everyone at any time of the day. Students interactions with the teachers have become more comfortable. The teachers can pay more attention to students now with the help of various tools and can identify and fix learning gaps, making these virtual classrooms more productive. 

 

Advantages of Virtual Classrooms:

 

·        Self-paced learning: Remote learning helps students and teachers to involve in learning and teaching procedure from anywhere. The students can now record the classes and discussions to refer to later. This helps the students to learn at their own pace.

 

·        Self-dependent:  Online classes have provided new ways of creating a routine for students. They work on a structure of weekly online classes and assignments. However, students can still set their timeline for various subjects accordingly. This makes them self reliable and confident. 

 

·        Time management: The students divide their time based on their needs. Some students can choose to spend more time on a particular subject that is hard for them and less on an easy subject. The parents are also more involved in their ward’s education as they have more time in their hands now with the online classes. They can sit with their children for classes and can guide them.

 

·        Easy to access and cost-effective: Students can access study materials from anywhere now. Online classes make it possible for students and teachers to conduct classes from anywhere. It saves a lot of time and money for both the students and teachers that were earlier consumed in travelling back and forth to school. 

 

·        Flexible classes: Virtual classes are more flexible than physical classes. Therefore they are relatively easier to manage and conduct as well. Now a teacher can take classes from her home while looking after her kids as well. The students can participate in the online classes while being in the comfort of their homes.

 

·        Interactive and optimized learning: The virtual classroom helps the students and teachers be more focused and efficient. The regular task of roll calls and official formalities are now being taken care of by online management systems that offer more time for teachers to invest their total energy and attention to students.

 

Conclusion: Children are educated in their academic subjects and are proficient in technology from an early age. The virtual classrooms have made it easy for the students and teacher’s community to connect compared to the physical classrooms. The physical classrooms had always been a task to manage. It involved many workforces and was time-consuming. The virtual classes, on the contrary, have made the teaching process more efficient and fun for students. Technology has made classroom management much easier through virtual classrooms. Technology has provided us with software and apps for the overall management of schools which has provided us best virtual classrooms experience.

Online educators. Making school life a success

School classes have seen a complete overhaul after the pandemic created chaos worldwide. Traditional schooling got replaced with online learning to help avoid any learning loss to the students. But it was not enough. Although schools are responsible for bringing quality learning to students, students could barely keep up with their curriculum. This started impacting their learning curve where parents and other related stakeholders got worried about children's future— for the simple reason that students need a firm base to prosper in the future that online learning doesn’t promise.

But as the school and its authorities kept struggling, there was the light at the end of the tunnel. Online educators surfaced in the form of integrated academic solutions. Some of the reasons why schools are opting for integrated academic solutions are:

·        Self-learning: It promotes self-learning where students can learn at their own pace. Every student has their individual needs, and integrated academic solutions serve this well.

·        Inclusivity: Parents usually have been passive players in their child’s academics. However, with this solution, parents can help their children with their academics and trace their performance gaps.

·        Productivity: Integrated solutions automates every school function, which increases productivity across departments. All the manual tasks that students indulge in can now be seamlessly managed.

·        Seamless switching between online/offline/hybrid: Integrated academic solutions help schools switch between online/offline/hybrid models without causing any disruption.

 

The modern-day education space is much more than learning beyond the conventional 4-walled classrooms. Schools these days are getting technologically equipped to provide next-gen education to students. With the help of technology, schools in smaller cities are also getting empowered. Technology no more is a concept of bigger cities. This evolution in schooling brings the need for trained teachers who can efficiently handle online/hybrid school learning. UNESCO says, “Teachers need specific professional development opportunities in order to increase their ability to use ICT for formative learning assessments, individualized instruction, accessing online resources, and for fostering student interaction and collaboration. Such training in ICT should positively impact teachers’ general attitudes towards ICT in the classroom, but it should also provide specific guidance on ICT teaching and learning within each discipline.”

 

When a school partners with integrated academic solutions, besides getting a world-class curriculum for children, undisrupted earnings for students, etc. schools also get trained teachers who are equipped to deal with the online classes and are empowered with skills to make online classes effective.

 

Though many integrated academic and marketing solutions are available, a few names are creating ripples in the education space. Some of the best ones will help schools with:

·        International Standard Curriculum to help students achieve an international standard of education

·        Smart Classrooms to make learning fun at all times

·        Trained teachers to make online classes exciting and to keep boredom away

·        World-class Learning @Home without creating any disruption

·        Unlimited Exposure via Celebrity MasterClasses, Student Championship, Student-Led Conferences, etc.

 

Technology empowering schools in smaller towns

Education space is at an interesting juncture. Technology which was always kept at bay, is now an intrinsic part of progressive schools. Schools in bigger cities have always been proactive in providing futuristic learning; however, schools in smaller cities have always been happy with the traditional form of learning. Little did they know that things would change for them forever (for good), and technology would become their best friend. School authorities in smaller cities live in the notion that perhaps to make technology an essential part of their overall functioning, monumental changes are needed; however, that is incorrect. You have to do partnerships with integrated academic and marketing solutions of credibility and see your school thriving.

It's time for the entire school fraternity to take a lesson from the pandemic and the disruption caused by it and adopt a model that’s beyond the traditional framework and is more robust. 

Digital Classrooms: The modernized way of teaching & learning

Earlier, the education in the classrooms was bound to read books, continuous explanation of the chapters and concepts, writing on the blackboard, and students noting down everything on their notebooks. But, when technology has taken over everything, classrooms and the education system have also adapted the technology in the modern-day.

Technology extends playing online games, shopping online and watching animated videos. The benefits of technology depend upon how children, parents, and teachers use it for effective learning. Utilizing technology well leads to more involvement of students and interactive learning.

Today, digital classes play a vital role in schools and have changed education's scenarios. A Digital Classroom incorporates technology like electronic devices and software into the learning process to teach students. Technology and advanced gadgets give a voice to digital classrooms as the learning process gets easier and interactive for students and teachers.

How has technology improved the traditional learning methods?

There was a time when colourful charts, models and diagrams were characterized as the best learning methods in the school. But in this technology-driven world where technology is at the tip of society and its children, the traditional learning approaches are considered outdated. So now a class with technology is considered the best class and has led to an immense technology trend in the city schools.

Most of the things today are transformed and digitalized due to a rapid surge in the use of the internet, mobile phones, mobile applications, laptops, tablets, and other gadgets. The use of PowerPoint presentations, video presentations, e-learning methods, online training and other digital practices are being given importance and have replaced blackboards and textbooks in all the teaching-learning processes.

In addition, at the present point of time, almost every school has adopted applied sciences techniques as a vital part of their educational system in some or the other way. For instance, Some schools have digitalized the entire teaching and learning process. In contrast, other institutions have imparted the online school management system that manages everything from administration to the clerical and teaching and learning exercises after realizing the potential of digitalization in educational institutions.

How has technology changed the process of teaching?

The pandemic has cleared the way for teachers to expand their horizons and transition their teaching techniques into a stronger, virtual learning mode, supported by adequate training for effortless use of different learning platforms for engaging students. Earlier, the teachers used chalk, duster, and blackboards to teach students in a traditional classroom. However, now the use of traditional techniques in most schools is negligible. Nowadays, classroom teaching has become highly interactive with digital platforms.

Teachers are meant to build the citizens of tomorrow in the classrooms of today. Therefore, upskilling teachers with technology to its best potential is today's primary and immediate need. Every teacher worked hard and grasped all the digital training to leverage technology to its full potential and transform themselves into online educators.

Thus, educators took their best foot towards the Golden Age of Teaching and proved that nothing could stop them from imparting knowledge.

Conclusion

Over the past few months, there has been a significant mindset switch in parents and students, leading them to embrace online learning wholeheartedly. Today, most parents want their children to continue learning online even after reopening the schools.

Furthermore, the pandemic has blended both the offline and online learning approaches and emerged the digitalization in educational institutions. Hence, to match the demands of this evolving pattern, the role of a teacher and student will go much beyond textbook teaching and learning.

Top 7 Factors that enhance a Virtual classroom experience

 The online mode of learning system can only operate with a virtual classroom. Such smart classrooms are the backbone of online learning as the schools and colleges can impart knowledge through these classes. Moreover, students can receive their online degrees and complete their education timely through these classes. Apart from matching up with the level of traditional courses, virtual classrooms also provide many other benefits.

What is a Virtual classroom?

The virtual classrooms operate through various digital platforms such as video conferencing tools; they are synchronous and asynchronous. Synchronous classes are conducted via live classes, and asynchronous classes can be pre-recorded classes. These classes allow the instructors and participants to engage with each other from anywhere and at any time.

Access to coursework from anywhere: These classes can be accessed from anywhere as they are conducted through the internet. The availability of various devices like phones, laptops have made it easy for the students and teachers to participate in learning and teaching from anywhere. The students have the liberty to finish their coursework from the comfort of their house. They can access assignments and post homework with their teacher on the go. These classes help everyone to watch faculty presentations and join student discussions as well.

Combination of structure and freedom: The online course structure is built on a planned and well thought out design. These classes follow weekly assignment submission and due dates, which the students have to follow religiously to maintain the decorum of the class. The teachers also need to evaluate these tasks on a regular basis to keep a good track of the students progress. However, these classes allow the students to choose their class timings to participate and also allow them to invest more time in the classes in which they are lagging.

Effective time management: These classes help students become self-sufficient and good planners as these classes can be scheduled and revisited time and again according to their needs. A pre-recorded class helps the students understand complex topics properly as the students can access them anytime.

Expanded world view: A lot of education material is available online, the students have access to various educational resources at all times. Students can access multiple course materials and educational videos, which helps them receive a world view in every subject. The Online Classes effortlessly connect the students to the outside world and make their learning experience similar to international education.

Asynchronous discussions with classmates: An asynchronous class allows the students to access the pre-recorded classes at any time. They help the students connect to their classmates from anywhere and anytime, which helps develop healthy discussion habits among them. These classes give scope for more interactions between fellow students and teachers.

Immediate feedback on tests: These classes allows the teachers to give instant feedback on the assignments submitted by the students. The students can improve their performance better as this class mode keeps a record of their progress and report cards. These classes help the students understand their weaknesses and remind them of their repeated mistakes.

Sharpened digital skills: The students’ increase in knowledge and skills is tremendous through these classes. As the students use various digital devices to access their assignments and classes, their digital skills are sharpened.

The online mode of learning has surely improved the quality of education for students and has helped them improve the schools’ overall performance.

Moreover, through these classes, Classroom Management has become easier and more efficient.

How does the online school management system improve the quality of education

 Online schooling brought many aspects of teaching and learning methods for students. It certainly eased out the learning process for children with pre-recorded classes and virtual classes. However, shifting the classes from physical classrooms to digital classes is not enough for schools to impart knowledge in this modern era. With the growing competition worldwide, schools need to keep upgrading their education structure and their management system constantly. As modern classrooms and schools run with the help of various education technology solutions, the day-to-day management of these classes has also become digital. Now, the schools are equipped with various apps and software, which makes paperwork and official documents hassle-free and secure. The online schoolmanagement system helps the schools to run their administrative work seamlessly. 

 

What are the benefits of an online school management system?

 

Preserves time for teachers and administrative staff: It preserves teachers' valuable time from daily admin works. The automatic management system takes care of day-to-day data storage and thus saves a lot of time for teachers. In addition, the everyday duties like timetable invention, attendance administration, parent-teacher conversation, etc., are managed by this system which helps the school to become more productive in other aspects. 

 

Transparent communication: Schools and other educational institutes can interact with the parents immediately and efficiently through these apps and software. There are various specific apps for parents and teachers that help them stay updated at all times with the recent developments of the school. These apps make communication more reliable and transparent.  

 

Easy and safe human resource management: It takes care of all kind of managemnt jobs such as employee selection, leave management, salary distribution, payslip creation, etc. The payment can be automated by installing up for one time and supplying all the breakups and auto deduction methods. It also takes care of the admission process for students, which this software can completely take care of. It makes the entire process hassle-free for parents and school staff as well. 

 

Lifetime Data management: The school software handles the real data of a student's lifetime data. It takes care of each student's data starting from the admission platform to the day student leaves the institution. The entire journey goes through many phases, like shifting classes, various experiences and different exams. This management software stores all those data, attendance, teacher notes, and numbers of other information connected with the school's student. 

 

Management of classroom and schedules: Timetable invention is the most time-consuming procedure within a school; therefore, the school management system can be quite helpful in producing and handling various types of timetables. Teachers and school staff can create plans using simple drag and drop functionality. The created schedules can be accessible for all the stakeholders involved from anywhere and anytime.  

 

Fees collection: The school management software can perform fees collection and certificate production for a school in a digitized manner. The amalgamation of a fee gateway has enabled the parents to submit fees online without physically going to the school. The due days and penalties for late payments also get automatically controlled and hints the parents in the system.

 

School management software is now an essential element of all schools and academic institutions. This software helps in digitizing many school operations daily, improving the overall productivity and performance of schools. It also offers a specific school parent app that allows the parents to stay connected to their wards' activities. A typical school management system consists of various modules to manage the whole life cycle of a school & its students. It completely takes the burden off from the school owners shoulders by managing timetable, admission process, report card, fee collection, messages, reports, library, transport, etc. Schools all over the world are getting new opportunities to give the best educational resources to their students.